Over the last year, digital goods and services have continued to grow in South Africa. The COVID-19 pandemic and national lockdowns have significantly impacted the landscape, with more consumers than ever before relying on VAS products to function in an increasingly digitised world. As a result, consumers have come to expect access to these products from banks, retailers and MNOs. In this report, we unpack consumers’ current behaviours and future expectations and business opportunities for expansion and revenue growth.

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Released April 2022

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Highlights from our 2020 VAS Report

R27.4 billion digital goods and services are sold per month in South Africa with airtime and mobile data, prepaid electricity and money transfers taking the top 3 VAS seats. Read our 2020 VAS Report for more on the market, preferred channels and expected growth in VAS for banks and retailers.

Download 2020 VAS Report

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