Over the last year, digital goods and services have continued to grow in South Africa. The COVID-19 pandemic and national lockdowns have significantly impacted the landscape, with more consumers than ever before relying on VAS products to function in an increasingly digitised world. As a result, consumers have come to expect access to these products from banks, retailers and MNOs. In this report, we unpack consumers’ current behaviours and future expectations and business opportunities for expansion and revenue growth.
