Bank Customers are Embracing Mobile Apps

28

Absa

167

African Bank

38

Capitec

28

Nedbank

85

FNB

55

Standard Bank

Opportunities Across Digital Channels

All-in-one Scan-to-Pay Functionality

  • Scan-to-pay enables users to scan a QR Code to make secure payments at a physical point of sale or on an online merchant website using the bank’s app
  • Being able to scan all varieties of QR code (Masterpass, Snapscan, Zapper) in one app is becoming increasingly important to consumers

Virtual Cards

  • Launched by FNB, Capitec, Standard Bank, ABSA
  • Being used to replace physical cards at merchants that have tap-to-pay or scan-topay functionality through smart devices
  • Used online to make secure payments and safely purchase products on apps such as Netflix, Takealot, or Uber

Expanding Money Transfer Cash-Out Networks

  • Convenience is increased for consumers when they can cash out their money transfer orders at retailers, as well as at bank branches and ATMs

Retailers

Globally, 34% of people are shopping online more than they did before the COVID-19 pandemic.

16
of people in South Africa are shopping more online than before lockdown.

Launch of Digital Vouchers

Pick n Pay

Digital grocery vouchers for customers to purchase and send to recipients via email or SMS. The vouchers are redeemable in-store.

Shoprite

Virtual food vouchers for customers to send directly to the recipient’s cellphone via SMS. Redeemable nationwide at any Shoprite subsidiary store (Shoprite, Checkers, Usave and Checkers Hyper).

Shopping Apps Continue to Rise

35
of South African consumers have shopping apps installed on their phones.

Although purchases on mobile web outweigh those in app (58% vs 38% in 2020 respectively), downloads of shopping apps are rising, reiterating the importance of omni-channel options.

For South African shoppers, purchase decisions were driven by:

41
Speed
40
Convenience
39
Price
33
Stock Availability

With shoppers’ phones always by their side, an app can also offer unique opportunities for personalised marketing communications.

Prominent retailer delivery apps that gained traction through the pandemic were:

Checker’s Sixty 60

Woolies Dash

PnP Bottles

Global Trend in Cash Usage

Share of consumers who said they preferred to pay without cash in selected countries:

Value-Added Services

Consumer Behaviour in South Africa