Opportunities Across Digital Channels
All-in-one Scan-to-Pay Functionality
- Scan-to-pay enables users to scan a QR Code to make secure payments at a physical point of sale or on an online merchant website using the bank’s app
- Being able to scan all varieties of QR code (Masterpass, Snapscan, Zapper) in one app is becoming increasingly important to consumers
- Launched by FNB, Capitec, Standard Bank, ABSA
- Being used to replace physical cards at merchants that have tap-to-pay or scan-topay functionality through smart devices
- Used online to make secure payments and safely purchase products on apps such as Netflix, Takealot, or Uber
Expanding Money Transfer Cash-Out Networks
- Convenience is increased for consumers when they can cash out their money transfer orders at retailers, as well as at bank branches and ATMs
Globally, 34% of people are shopping online more than they did before the COVID-19 pandemic.
Launch of Digital Vouchers
Pick n Pay
Digital grocery vouchers for customers to purchase and send to recipients via email or SMS. The vouchers are redeemable in-store.
Virtual food vouchers for customers to send directly to the recipient’s cellphone via SMS. Redeemable nationwide at any Shoprite subsidiary store (Shoprite, Checkers, Usave and Checkers Hyper).
Shopping Apps Continue to Rise
Although purchases on mobile web outweigh those in app (58% vs 38% in 2020 respectively), downloads of shopping apps are rising, reiterating the importance of omni-channel options.
For South African shoppers, purchase decisions were driven by:
With shoppers’ phones always by their side, an app can also offer unique opportunities for personalised marketing communications.
Prominent retailer delivery apps that gained traction through the pandemic were:
Checker’s Sixty 60
Global Trend in Cash Usage
Share of consumers who said they preferred to pay without cash in selected countries:
Consumer Behaviour in South Africa