THE REPORT REVEALS
  • The market potential in context of the current VAS market
  • Consumers’ most preferred VAS offering
  • How often they purchase VAS and through which channels
  • Consumers’ most desired VAS offering
  • Which industry has the most to gain through the offer of VAS

South African customers don’t view value added services as add-ons anymore. The digital goods and services offered by their banks, stores and mobile networks are becoming an indispensable part of their lives. The in-depth research in this report identifies what customers’ current behaviours and future expectations are when it comes to digital goods and services. Importantly, it highlights how these goods and services can become valuable profit streams for South African banks, retailers and mobile network operators, if structured correctly.

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Find out how banks, retailers and mobile network operators can profit from value added services.

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Key highlights from the research report

VAS payments are worth R27.4 billion a month – and that figure’s growing. While many industry professionals understand the value in offering VAS, Electrum Sales Exec Anton Groenewald knew hard research was needed to guide clients towards VAS gold.

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Automating your finance process

Our in-depth research explores current industry behaviour, trends, and insights to help you optimise your finance processes.

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Read our blogs on Value Added Services

The report, covering groundbreaking research into value added services in South Africa, is packed with insights that will take some time to fully absorb. But what’s patently clear is that opportunities abound for banks, retailers, and MNOs who structure their VAS operation optimally.

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How did sales of digital goods and services undergo such phenomenal growth, and where are they headed? We take a look at the history and upward trajectory of SA’s R27-billion-a-month industry.

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VAS payments are worth R27.4 billion a month – and that figure’s growing. While many industry professionals understand the value in offering VAS, Electrum Sales Exec Anton Groenewald knew hard research was needed to guide clients towards VAS gold.

Read blog